E-Commerce Essentials

Dive into the dynamic world of online retail with our E-Commerce Essentials course! Tailored for aspiring entrepreneurs, small business owners, and marketing professionals, this single-session, 3-hour course offers a powerful introduction to the essential elements of e-commerce. You'll learn everything from selecting the right platform for your business to product management, payment security, and effective online marketing strategies.

This course is your gateway to understanding the e-commerce ecosystem, providing practical insights into website design principles, customer service, and how to leverage tools like Google Analytics for business growth. Whether you're planning to launch your first online store or aiming to enhance your existing digital sales, E-Commerce Essentials is designed to equip you with the foundational knowledge needed to succeed in the online marketplace.

On this course you will learn -

● Introduction to E-Commerce -
○ Understanding the basics
○ Different models
○ Market trends.
● Choosing an E-Commerce Platform -
○ Overview of platforms like Shopify, WooCommerce, and Squarespace
○ Factors for consideration
● Product Management and Website Design -
○ Inventory management
○ Product listings
○ User interface and web design principles
● Payment and Security -
○ Payment platforms
○ Ensuring transaction security
○ Understanding the importance of SSL certificates
● Shipping and Customer Service -
○ Exploring shipping options and strategies
○ Developing customer service approaches
● E-Commerce Marketing and Analytics Basics -
○ Introduction to SEO and Google Analytics
○ Social media and email marketing strategies
○ Understanding customer behaviour to inform business decisions