Social Media and Digital Marketing Essentials - Level 2 Award in Digital Marketing

Digital marketing is an essential component of an overall marketing strategy and involves using digital and social media to increase awareness and advertise a product or service.

When using social media, a huge amount of information is generated by users, who are also interacting and sharing information more than ever before.

The use of social media now has such a massive reach that digital marketing seeks to capitalise on, aiming to contact and engage potential customers in a personalised way through a range of media channels.

This course will introduce you to the necessary concepts involved in this process and provide you with the tools to use social media and digital marketing in an impactful way.

As part of this course you will be expected to create a range of dummy social media accounts to help develop your skills and build relevant profiles. You will use these profiles and marketing tools to help promote fictional small businesses.

The course awards a Gateway Qualifications Level 2 Award in Digital Marketing.

Unit Learning Outcomes
1. Know about digital marketing approaches used in different sectors
2. Understand digital marketing campaigns
3. Be able to create a proposal for a digital marketing campaign to promote a given company, product or service to an audience

The aim of this Award is for learners to undertake the planning and management of a marketing campaign. You will research a range of platforms used for digital marketing such as TV, print and digital advertising, websites and social media to inform the creation of their own campaign. This may be to promote a product or raise awareness of an issue. You will review your work in response to the design brief and outline improvements for future practice.